More breaking news to add to the “do not host a party where you intentionally hope your children catch an illness of pandemic proportions” that I reported on last night. This time … okay, are you ready? Here it is: moms have power.
Gee, moms rule the nest? Who knew.
Okay, in all seriousness, I do think the article is note-worthy even though I already know that I am all-powerful. Here’s why: it suggests that online marketers are not tapped into the “mom demographic” despite the fact that:
- Moms control 85% of household spending
- Are worth more than $2 trillion to U.S. brands, as reported by the Marketing to Moms Coalition
- Over 78% of moms with children under 18 were employed in 2000 according to the U.S. Department of Labor
- Working out of the home, telecommuting, or running a business from home, media technology and the Internet have become true enablers.
“Are Brands Ignoring Moms”: the full article.